If you are in doubt wether social software has any value for your company or not – do like you always do: Measure it!
They believe “social” is what their kids do. Facebook. Kids stuff.
But is it really? Why not give “social” a chance, read up on it, have a look at professional social solutions for businesses. And why not measure the value of it and make it a business case?
– How do I do that, you might ask. Easy. There is help. IBM has published a new White Paper with the title “Measuring the value of social software”.
The white paper looks at how to measure the effectiveness and value of a social software initiative, what tools are available to capture key metrics, and what to take into consideration when establishing a measurement approach.
- Why measure?
- Defining objectives
- Types of measurement
- Measurement levels
- Measurement tools
- Sample reports
- Creating a measurement approach
Download the White Paper here (PDF)!