– Innovative, strategic and good partner, good products and good service! These are the reasons customers buy from IBM according to a PNA survey done at IBM Pulse 2012.
On the question “My chief perception of IBM is that they are…” the respondents say this:
- 35 % Good Partner
- 27 % Innovative
- 14 % Safe choice
On the question “The top reason we buy from IBM is because…” the respondents say this:
- 41 % Strategic partner
- 35 % Good Products & Services
- 17 % Good support
Interesting to see expressions like Innovative, Strategic Partner, Good Products and Services, plus Safe Choice used about a company of IBM’s size. It is not very often one see a company as both innovative and a safe choice. I am impressed.
Source: Mike Karp