Six out of ten Norwegians use social media – increasing among old people!


There is a big difference between myths and facts regarding social business tools! And it’s about time to kill the myths!

When I meet customers to talk about how to become a Social Business I am very often met with a couple of questions like these:

– We don’t have a culture for sharing – so social collaboration tools is nothing for us.

– We have many employees that are over 50 years old. They will never use such tools!

What do I tell them? Well, let’s take them one by one! This is what I tell them:

– You don’t make a culture for sharing first, and then start sharing. Culture is built on what people do more than what they think. In the very moment you are starting to do things in a new way, you are beginning to build a new culture or habits. So – give your employees the tools to share and you will se sharing happen. I have seen that many times when helping customers adopt social business behavior. Tools first – then habits and culture.

– Well, I am 62 years old and I simply love using new stuff. It keeps me young. And I guess that if you search on your company name on LinkedIn you will be surprised how many of your “old” employees you will find there. They are social already – you just don’t know it!

That only young people adopt social tools is a myth, not a fact.

I have met an old lady of 83 using Skype to keep in touch with friends overseas: – Email is so old fashioned, she told me with a smile, looking at me as if I was an old-timer. But I have also met young people who refuse to work in another way than they learned at school. So adopting new stuff is not about age, it’s about personality!

Now let’s have a look at the title on top of this blog post. It is about facts from the official Norwegian Bureau of Statistics. And they say that 6 out of 10 Norwegians use social media. Impressive in itself. But the most interesting are these numbers from  this years second quarter:

The use of social networks increased from 59 to 63 per cent! The most increasing groups were women and old people! At the same time the numbers of social network users among people from 25 to 34 years lowered from 87 to 82 per cent!

Worth thinking about, when meeting arguments like those above.

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