What is social influence – and is it really important?


I have been ranged as the 13th most influencing social media person in Norway. A guy from Microsoft was number 14. At least I beat Microsoft🙂 ! The ranking was done based on a system that measured visibility i social media. And I must admit that I do not take it very seriously…

But what is influence? And does it have any significant importance?

Some years ago a close colleague of mine asked me this question:

– Arne, if you have 2000 followers on Facebook. Do you think they all will come to your funeral?

That really made me think. Especially since I am at the age where you realistically have 10 – 15 years left of your life.

And it also made me think of what value my followers on Facebook and other social media had to offer me. And I mean real, personal value – not information on their whereabouts, what movies they had seen, what jokes they have heard and other not so important knowledge.

So I started to evaluate each and one of my followers and threw out those who was not in a close relationships with me. So I ended up with my kids and extended close family.

And do you know what? Now I have more time to communicate with my closest ones. And that has real value! Life value!

So what is influence? When I tweet and blog – does that mean I have real influence on my followers? Does it mean that they really pick up on my ideas, make decisions and do as I propose in my tweets and blogs? I doubt it.

I think it really takes a lot more to be a real influencer that makes a difference and changes the world. You can not measure your influence based only on the number of followers you have. It does not matter how many who Likes you on Facebook. What really matters is what they do after you have given them an idea. And how do you measure that with a simple app on your iPhone?

By the way: What value does it bring to the world tweeting about what airport you are at, or what you ate for lunch? I do not get it. Those messages annoys me. So you are at the airport? So what?

Anyone with views on this? Come on!

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