Opting In – THE book on Social Business you MUST read

Now it is here. The book we have been waiting for so eagerly! Written by Ed Brill, IBM’s director for product development in the social business and collaboration segment.

Ed Brill has for a decade lived in the middle of it all: Social Business Strategies, Social Business Development, Collaboration, Social Media – and he has been a leading advocate, blogger and communicator on collaboration and social business!

Now the book has hit the market. First digitally, off course! Within short also on paper. I did order the paper version weeks ago, but I could not wait, so today I downloaded it to my iPad and already started reading. And I promise you – this is interesting stuff for anybody interested in social media, collaboration, business strategies and development. This book hits readers of all kinds – CEO’s, CFO’s, CHRO’s, COO’s, CIO’s – anyone who is involved in business or in public services.

See and hear Ed Brill present the book himself:


The book’s full title is:

Opting In: Lessons in Social Business from a Fortune 500 Product Manager