Forget Facebook: Look Inside IBM’s Social Content Strategy


– Forget Facebook. IBM claims it’s been doing social media for two decades now. Already back in the early 1990’s IBM’ers had access to collaborative systems where employees could chat and comment on one another’s work, writes Giselle Abramovich in her article “Inside IBM’s Social Content Strategy” on Digiday.

By 2000, IBM’s intranet had social elements like customized content and feedback options like chat and commenting. It also hosted online “jams” where tens of thousands of employees would talk about topics critical to IBM’s business.

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