Social networking adoption continues to soar as businesses look to transform their organization into a smarter enterprise that is capable of empowering a global workforce and transforming client experiences.
According to IDC Worldwide Semiannual Software Tracker, 2H 2012, the worldwide enterprise social market segment reached 1.0 billion in 2012, representing growth of 25 percent over 2011.
“Businesses today are operating in the social age where innovation, speed, and exceptional client experiences are critical.” said Alistair Rennie , general manager, social business, IBM. “Our social business platform is accelerating that transformation and helping change the way leaders are working.”
As this demand grows, organizations are looking to introduce social capabilities into all key areas, from marketing and research innovation to sales and human resources. The challenge is that many lack the ability to capture and share the unique insights from each employee and use it to help drive real value to the business.
IBM’s social business software and services pair powerful social networking capabilities with analytics that help companies engage all key stakeholders whether an employee, customer or partners in order to accelerate innovation and deliver results. Today, more than 60 percent of Fortune 100 companies have licensed IBM’s solutions for social business, including eight of the top 10 retailers and banks.
IBM’s social networking platform, IBM Connections, allows for instant collaboration with one simple click and the ability to build social communities both inside and outside the organization. As a result Connections helps organizations increase customer loyalty and speed business results. IBM Connections is available both on premise and in the IBM SmartCloud for Social Business. IBM currently has three IBM SmartCloud for Social Business facilities based in North America, Europe and Asia Pacific.
Leading IBM social business clients include Prudential Insurance, Fluor Corporation, Lowe’s Home Improvement, LeasePlan and Electrolux.