L´Oréal makes cloud computing fashionable


0569e5f20f7ce4f9dab46d1185d4a861Real business is based on knowledge and facts – not on guesswork. That is why fashion company L´Oréal now base their decisions on business analytics solutions from IBM.

With the use of data analytics, businesses could predict the future with greater accuracy. This results in lesser wastage, faster turnarounds and improved performance. It affects both top and bottom line.

L’Oréal, the world’s largest cosmetics and beauty company, has seen the value of this approach to decision-making. They leverage the tremendous power of cloud analytics in everyday operations and has signed a three-year agreement with IBM for expert procurement services using an advanced cloud analytics solution that will transform the way L’Oréal USA, the cosmetics giant’s wholly-owned subsidiary, buys from its network of North American suppliers, according to CloudTweaks.

With this agreement, writes Sourya Biswas at CloudTweaks, L’Oréal will gain access to a powerful portfolio of IBM procurement services, consulting and analytical expertise including a new analytics tool developed by IBM Research, as well as IBM SmartCloud commerce solutions. This will completely revolutionize the entire supply chain management system in the cosmetics industry and may well see L’Oréal’s competitors following suit with similar initiatives. At the end of the day, while the company will benefit from cost efficiencies, L’Oréal’s loyal customers will benefit from new products appearing faster on the shelves.

Explaining the rationale of this agreement, Rich Ullrich, Vice President Indirect Procurement at L’Oréal USA said:

With our rapid growth and expansion, we  needed deep category knowledge across all spend areas as well as the assurance of compliance with all buying processes in order to realize true savings. IBM was unparalleled in its ability to deliver cutting-edge data analytics, the best cloud commerce solution and the strategic sourcing and technology services needed to make it happen.

IBM, understandably, is quite pleased at this high-profile development. Lori Steele, General Manager IBM Global Process Services, commented:

As one of the leading names in the beauty segment of the consumer products goods market, L’Oréal has long understood that attention to detail drives bottom line improvement,” said “We’re pleased L’Oréal USA is able to combine the best of IBM’s research-rich expertise and cloud-based analytics to gain control over total supplier spending, and thereby transform its procurement function from a corporate cost center to strategic company asset.

Source: CloudTweaks

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