When clients ask me about the complexity of implementing social collaboration methods and technology in their businesses, I always tell them the truth: It is only 20 % technology, but 80 % psychology! In other words; It is all about change of behaviour and requires change management top down.
Adoption of new technology and behavior change takes time. It is not done with a finger snap! You must sell in the story of “what’s in it for me” to the end-users, you must evangelise and create enthusiasm around the change. But you also have to educate the end users and show them how to become more productive and make their job life easier. And you and your top management have to be in front – as good examples.
But there is help. To kick off the process faster IBM has developed what they call IBM Connections Touchpoint. It is like an Install Wizard where the user fill in information and starts the process of becoming a social co-worker.
According to the blogger and social business strategist, Stuart McIntyre , ” the IBM Connections Touchpoint provides an interactive user experience that can be used for a wide variety of end user touchpoint scenarios, such as new user profile creation, community and network contact recommendations, organization polling and more, driving user engagement and increasing the business value of your organization’s social business platform”.
Read more about it here!