IBM and Apple in exclusive partnership to win the mobile market for enterprise


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Today IBM and Apple announced a strategic partnership that combines the market-leading strengths of each company to transform enterprise mobility and redefine how work gets done. This will totally change the game for the enterprise mobile market and hit competitors like Google and Microsoft right in their guts.

This will bring IBM’s big data, analytics, cloud, mobile integration, and security capabilities to iPhone and iPad. Together IBM and Apple will jointly develop and deliver more than 100 industry-specific enterprise solutions for iPhone and iPad. More than 100,000 IBM will be involved in developing and selling these new applications. And IBM will start selling both iPads and iPhones to their enterprise customers.

Among the planned deliveries are:

  • A new class of more than 100 industry-specific enterprise solutions including native apps, developed exclusively from the ground up, for iPhone and iPad.
  • Unique IBM cloud services optimized for iOS, including device management, security, analytics and mobile integration.
  • New AppleCare service and support offering tailored to the needs of the enterprise.
  • New packaged offerings from IBM for device activation, supply and management.

– The landmark partnership aims to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change, says Apple in a press release.

– For the first time ever we are putting IBM’s renowned big data analytic at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver, says Apple’s CEO, Tim Cook.

– Mobility – combined with the phenomena of data and cloud – is transforming business and our industry in historic ways, allowing people to re-imagine work, industries and professions, says IBM Chairman, President and CEO, Ginni Rometty.

IBM have for a long time back been delivering professional business apps to iOS and their more than 5.000 mobile experts have been in forefront of mobile enterprise innovation. IBM has secured more than 4.300 patents in mobile, social and security that have been incorporated into IBM MobileFirst solutions. The company has made a dozen acquisitions in security in the past decade and has more than 6.000 security researchers and developers in their 25 security labs around the world.

See interview with Ginni Rometty and Tim Cook on CNBC.

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