You may have been wondering: – What is all this talk about Social Business and Social Collaboration? In this talk, Mark Burgess brings to our attention how employees, through social media, are changing how companies market to, and engage with, customers and prospects.
With the transparency and opportunity for personal connections that social media offers, pushing fabricated, inauthentic sales pitches doesn’t work anymore. Instead, we are witnessing the rise of the social employee who creates a win/win proposition by leveraging their personal brands to build trust and increase the digital “surface area” of the brands for which they work. The result is nothing short of a revolution.