What is social business vs social media?

What is social business versus social media? Today I stumbled upon a blogpost by Andrew Grill who explaines why he bets his career on social business and not social media. A great article.

I define a social business in the following way…

A social business is an organization
whose culture and systems
encourage networks of people
to create business value

Note the words I have highlighted: culture – people – business value. No mention of fans, followers, likes, Facebook or Twitter – just real business value.