Social Business is all about empowerment and engagement


Social Business. Is it a buzzword only or is there some reality behind it? Some call it Social Business, some call it Open Business and some just call it Ordinary Business. Myself I tend to call it Engaged and Empowered Business because that is what it is all about – empowering employees and make them engaged.

I am a strong believer in collaboration between people. You might lift a heavy stone by yourself, but it will take a lot of effort, energy and time to make it. Get help from a friend or two or three and you will use less energy, you will succeed faster and even get some better ideas on how to lift that stone more efficiently.

In reality Social Business is that simple. It is all about sharing ideas openly, lifting the burdens together and make success faster than ever before.

Here is how my employer, IBM, look at it:

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