The Ustream acquisition will extend the IBM Cloud platform to help enterprise clients unlock the value of video, a rapidly-evolving digital media and data asset. Ustream provides cloud-based video streaming to enterprises and broadcasters for everything from corporate keynotes to live music concerts.
IBM Cloud is assembling transformational capabilities into the new Cloud Video Services unit to help clients across a wide range of industries integrate video into a strategic source of data. This includes media and entertainment, retail, education and government services.
The unit combines assets from Ustream, as well as the recent acquisition of Clearleap. It will also create solutions that integrate technologies from other IBM investments, including Aspera and Cleversafe, as well as IBM R&D innovations. IBM has been a long-time developer of video and digital media technologies and has been awarded more than 1,000 patents in areas, such as visual analytics and indexing, plus searching large collections of videos and digital images.
At the heart of the Ustream portfolio is the open Ustream Development Platform which enables clients to create custom video apps to run video on any device and embed video into any application, securely and reliably. Clients can use the company’s real-time social sentiment analytics to gauge audience reactions to the live streaming content. IBM will integrate Ustream’s development platform into Bluemix to allow clients to provide distinct video services to developers.
More information about the Ustream acquisition is available here.