They could get everything included, but still they pay millions developing what they hope to become a social intranet!


Companies developing interactive intranets often believe they have to develop everything themselves or using consultants. They spend millions on making their intranets do what they want them to do.

Far too often these are millions they could have used better if they were only willing to listen to others than their usual vendor. Or have the guts to look at other platforms than the usual one. The one they choose «because everyone else use it».

Well, that «everyone» else are using a platform does not mean it is the best platform for you. And, if you want to be different from your competitors, you have to do things differently.

Or, as a participant at a presentation I did on IBM Notes many years ago said to me:

– But, Arne, IBM Notes is not a market leader!

And I asked him:

– What car do you drive?

– BMW, he replied.

– But that is not a market leader in this country. Toyota is. Why did you choose BMW?

– Because it’s the best, he said.

– Exactly, I replied with a big smile on my face.

So where do I want to go with this little story? Well, first of all to make you understand that going where «everybody» else go is not neccessary the right thing for you.

Next, to make you understand that you can get a better intranett by choosing another intranet platform than «the others» do. And thus saving millions in getting there.

The Norwegian blogger, writer, photographer and intranet specialist, Hogne Pettersen, has published a great article about this. Absolutely worth reading. Here it is!

PS! I did not mention what «everybody» tend to choose because of their fear to be different, but I guess you get it anyway.

How To Use Email To Transform How We Work


hand touching touch pad, social media conceptToday we use too much time working in our mail boxes searching for information. Some analysts says that we use more or less 28 hours a week working with email. That is in fact nearly three full workdays. So we simply must find a new way to work!

Social tools, and mobile and cloud technologies have significantly changed the expectations of consumers about mail, social interaction and other collaboration tools. We bring these expectations to the workplace. While at work, many of us experience significant information overload from disconnected applications built for an earlier era. When it comes to the technology we use, we want our work experiences to mirror the slick experiences we have in our personal lives, while our organizations want tools with company-wide security and scalability.

Carolyn Pampino, IBM, has published and article about his in Forbes. It is a must read! Here is the link!

Social Business is all about empowerment and engagement


Social Business. Is it a buzzword only or is there some reality behind it? Some call it Social Business, some call it Open Business and some just call it Ordinary Business. Myself I tend to call it Engaged and Empowered Business because that is what it is all about – empowering employees and make them engaged.

I am a strong believer in collaboration between people. You might lift a heavy stone by yourself, but it will take a lot of effort, energy and time to make it. Get help from a friend or two or three and you will use less energy, you will succeed faster and even get some better ideas on how to lift that stone more efficiently.

In reality Social Business is that simple. It is all about sharing ideas openly, lifting the burdens together and make success faster than ever before.

Here is how my employer, IBM, look at it:

What is a social employee?


You may have been wondering: – What is all this talk about Social Business and Social Collaboration? In this talk, Mark Burgess brings to our attention how employees, through social media, are changing how companies market to, and engage with, customers and prospects.

With the transparency and opportunity for personal connections that social media offers, pushing fabricated, inauthentic sales pitches doesn’t work anymore. Instead, we are witnessing the rise of the social employee who creates a win/win proposition by leveraging their personal brands to build trust and increase the digital “surface area” of the brands for which they work. The result is nothing short of a revolution.

Social Business Adoption Workshop with Michael Sampson in Oslo, Norway


Skjermbilde 2014-04-23 kl. 07.40.58

Michael Sampson is the world leading resource regarding adoption of social business in the enterprise and organizations. He travel all over the world with his seminars and consultancy on how to succeed transforming your business into a culture of highly engaged employees that share skills, information that are super productive.

From May 5th to May 8th he is in Oslo doing workshops in cooperation with Common Norway. There are still some seats open, but please be quick if you want to participate.

You may participate all four days, but also pick only the days that suites you best. Go to the web address in the picture above to register or find more information (in Norwegian) or send an email to: roger.johannessen@evry.com to register if you are english spoken.

Report: This is the future of work!


The world is changing. And so is the way we work. We have better adapt to it. Today.
The New York City based media company PSFK has published a 138 page report on The Future of Work. The report names four major areas of change: Ideal workforce, Intuitive connection, Empowered culture and Agile workplaces.

PSFK is a New York City based media company that creates thought leadership that inspires creative professionals to build our future. They aim to inspire their readers, their clients and their guests to make things better – whether that’s better products, better services, better lives or a better world.